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September Newsletter
The latest data, insights, and inspiration
from Think with Google Australia & New Zealand
Understanding the Aussie customer journey

CONSUMER INSIGHTS

Understanding the Aussie customer journey
 
Empowered by instant access to information, Aussies are researching everything from smartphones and betting to plane tickets and universities. Find out what makes them tick — and click.
 
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The CMO of 2020: Navigating the journey towards digital marketing maturity in Australia and New Zealand

Programmatic

The CMO of 2020: Navigating the journey towards digital marketing maturity in Australia and New Zealand
 
Consumer expectations are always rising. For Aussie and New Zealand CMOs, this means ensuring your brand makes meaningful connections at every opportunity.
 
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Failing to learn: Why owning up and celebrating failure is so important

DIGITAL TRANSFORMATION

Failing to learn: Why owning up and celebrating failure is so important
 
As marketers, failure is something we will go a long way to avoid. But by recognizing it when it happens, it can be spun into gold.
 
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Ask a researcher: What does “best” really mean?

Search

Ask a researcher: What does “best” really mean?
 
When people shop for an item or service, they hope to end up with the best possible outcome. But “the best” isn’t an objective absolute. It’s about finding the best thing for your needs.
 
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3 ways digital video has upended shopping as we know it

VIDEO

3 ways digital video has upended shopping as we know it
 
People have always sought input from others as they shop. Today, people turn to video content to find ideas and inspiration that drive buying decisions.
 
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Want to deliver great customer experiences? Here’s what not to do

EXPERIENCE & DESIGN

Want to deliver great customer experiences? Here’s what not to do
 
Sometimes you have to look at what isn’t working to determine what will. This approach can teach brands a lot — and deliver strong results along the way.
 
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